when did di fara start selling frozen pizza: what we know
There is no reliably documented public date for when did di fara start selling frozen pizza. Di Fara’s Brooklyn pizzeria dates to 1965, but that founding year does not establish when frozen pies first became available.
The distinction matters: a restaurant opening, a first mail-order sale, and a later retail launch are different milestones. Here’s what can be stated with care, why an exact date is difficult to confirm, and how to check whether a particular Di Fara frozen pizza listing is current and legitimate.
when did di fara start selling frozen pizza?
The dependable answer is that a specific first-sale date cannot be confirmed from reliable, widely established public information. Di Fara is known as a Brooklyn pizzeria founded in 1965. That date refers to the restaurant’s history, not necessarily to the start of frozen-pizza sales.
It is tempting to treat a product page, a news mention, or a delivery-platform listing as proof of a launch year. Those records can show that the product was available by a certain point, but they do not always show when the first sale happened. Without a dated announcement or an early sales record, naming a precise year would be guesswork.
If you need a short answer for a conversation, say that Di Fara’s restaurant dates to 1965, while the start date for its frozen-pizza sales is not clearly documented. That separates the known milestone from the unanswered one.
Why the restaurant’s 1965 founding date is not the answer
Di Fara Pizza is closely associated with Domenico DeMarco and its Brooklyn location. Accounts of the restaurant’s history commonly give 1965 as its founding year. That detail explains the business’s long history, but it does not tell you when frozen pies entered the picture.
A pizzeria can sell freshly made pies for years before offering a product that can be frozen, packaged, and shipped. The frozen product may also be prepared by a different process or sold through a separate partner. Each change can have its own start date.
For example, these are distinct milestones:
- Restaurant opening: when the original location began serving customers.
- First frozen-pie sale: when a customer first bought a frozen version, wherever it was sold.
- Mail-order availability: when customers could order it for shipment to another area.
- Retail launch: when it became available through a grocery store or another shop.
A source may document one milestone without establishing the others. This is why repeating 1965 as the frozen-pizza launch date is a common but unsupported shortcut.
Why an exact launch year can be hard to establish
Food products often appear in small or changing sales channels. A restaurant might first offer frozen pies at its counter, then take orders by phone, and later work with a shipping service. Each channel can leave a different kind of record, and early local sales may not receive broad news coverage.

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Check Price on AmazonOnline listings add another complication. A page can be created after a product has already been sold elsewhere. A current listing may also remain visible after an item has gone out of stock or stopped shipping to some destinations. The page’s publication date, if shown, is not automatically the product’s launch date.
Brand arrangements can change, too. A restaurant may sell a product directly at one time and use a third-party marketplace at another. The marketplace’s listing date only shows when that seller or platform displayed the item. It does not prove that the restaurant began selling frozen pies that same day.
Finally, descriptions such as “ships frozen” can refer to a prepared restaurant pie packed for delivery. That is not necessarily the same as a product designed and distributed as a grocery-store frozen pizza. The words sound similar, but the sales history and handling may be different.
How to tell which kind of frozen pizza a listing describes
Before using a listing to make a historical claim, check what it actually offers. The following categories can help distinguish products that are easy to confuse.
| Listing type | What it usually means | Best for |
|---|---|---|
| Restaurant pie shipped frozen | A prepared pie is frozen or kept cold for shipment, then reheated at home. | Customers seeking a restaurant-style order delivered to their area. |
| Take-and-bake pie | A prepared but unbaked or partly baked pie is sold for finishing in a home oven. | People who want to bake the pie shortly after purchase. |
| Packaged grocery pizza | A product is packed for freezer storage and sold through a retail food channel. | Shoppers looking for an item to keep on hand. |
| Marketplace or gift listing | A seller offers the item through an online platform, sometimes with limited delivery areas. | Buyers who need shipping, gifting, or a specific delivery window. |
These descriptions are general, not a claim that every category has been offered by Di Fara. The product page and its seller should spell out the actual format. If they do not, ask before ordering rather than assuming that “frozen” means a shelf-ready retail product.
How to check whether a date is credible
If you find a claimed launch year, look for evidence that supports that exact claim. A useful record should identify the product and the event being dated, not merely mention Di Fara or its restaurant history.
- Look for a dated announcement. A statement from Di Fara or a named sales partner that says frozen pies are launching is stronger evidence than a general article about the restaurant.
- Check what the announcement says. Does it describe the first frozen sale, the start of shipping, or the arrival of a product at a particular retailer? Those are not interchangeable.
- Compare independent coverage. A second dated account can help confirm that the announcement was reported at the time rather than added to a page later.
- Inspect the seller and product details. Confirm who sells the pie, where it ships, and whether the listing describes a frozen, chilled, or ready-to-bake item.
- Use cautious wording if the evidence is incomplete. “Available by [year]” is more accurate than “first sold in [year]” when a dated listing is the earliest record you have found.
The last step is especially useful for articles and posts. The earliest source you can locate establishes a documented “by this date” point. It does not automatically establish the first-ever sale.
What to check before ordering a frozen Di Fara pie
Availability and delivery terms can vary by seller, destination, and time of year. A product that appears online may not be available for every ZIP code or delivery date. Review the current listing carefully before paying.

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Check Price on AmazonConfirm the seller and delivery area
Check whether the order comes from Di Fara itself, a named partner, or a marketplace seller. Look for a clear business name, contact information, shipping details, and a stated delivery area. If a page makes a strong claim about the product but gives no seller or handling information, treat that as a reason to ask questions.
Enter your destination before assuming delivery is available. Some sellers limit shipping areas or delivery days, and a checkout page may show restrictions that are not obvious in a search result.
Read the product format and cooking instructions
Do not assume every pie needs the same preparation. A frozen, fully baked pie may need reheating, while a take-and-bake product needs to cook through. Follow the package or seller’s directions for oven temperature and timing rather than applying instructions from another pizza.
Also check whether the item arrives frozen, chilled, or in another condition. Delivery packaging and handling instructions matter because the product’s quality and safe storage depend on following the seller’s guidance.
Check ingredients, allergens, and serving details
Read the ingredient and allergen information if you have a food allergy or dietary restriction. Restaurant recipes and packaged products may have different labels or preparation details. If the listing does not provide enough information, ask the seller before ordering.
Check the number and size of pies, included toppings, and any reheating notes. A photo can show a serving suggestion rather than exactly what arrives. The written product description is the better guide to what your order includes.
Common mistakes when researching the product’s history
The biggest mistake is treating the restaurant’s founding year as the frozen product’s launch year. A business can have a long history before it begins selling a particular product or using a new sales channel.
Another mistake is reading “first found online” as “first sold.” Search engines surface pages unevenly. Older listings can disappear, change addresses, or stop appearing in results. A search result is a starting point for research, not proof that no earlier sale occurred.
Be cautious with retailer pages, too. A product appearing in a shop’s catalog can confirm that the shop listed it at some point, especially if the page is dated. It cannot establish that this was the first store to carry it or the date the restaurant began offering frozen pies.
Finally, avoid merging separate products into one timeline. A mailed restaurant pizza, a take-and-bake item, and a packaged retail pizza may use the same brand name but have different formats and launch dates. Identify the item before assigning a date.
What can be said with confidence
The clearest historical point is that Di Fara’s Brooklyn pizzeria is associated with a 1965 founding date. That fact is useful background, but it is not evidence of a frozen-pizza launch in 1965.
The start date for frozen-pizza sales is not clearly established by dependable public information available here. Unless a dated announcement or sales record specifically confirms the first frozen offering, the responsible answer is that the exact year remains unverified.
If you are writing about the topic, phrase the claim precisely: Di Fara has a long-running Brooklyn pizzeria, while the public record does not clearly identify when frozen-pie sales began. If you are shopping, focus on the current seller’s product description, shipping terms, and preparation instructions; historical launch dates do not determine present availability.
The restaurant’s 1965 founding date is not a confirmed launch date for frozen pies. For when did di fara start selling frozen pizza, the careful answer is that a precise first-sale year is not reliably documented.
If you need to cite a date, look for a dated statement that specifically describes the frozen product and the sales milestone. If you plan to order, check the current seller, delivery area, product format, and cooking directions before checkout.
